The types of mark

The types of mark

There are 4 types of marks:

A trademark includes any word, name, symbol, or device, or any combination, used, or intended to be used, in commerce to identify and distinguish the goods of one manufacturer or seller from goods manufactured or sold by others, and to indicate the source of the goods. In short, a trademark is a brand name.

A service mark is, therefore, similar to a trademark, but it is used in connection with services to identify and distinguish the services of one source from those of others.

A certification mark is used to certify the quality, regional origin or other origin of a product or service. A certification mark certifies that a product or service meets a certain standard of quality or is of a regional origin.

The owner of a certification mark does not use the mark on its own goods or services, but rather allows others who meet a certain set of standards to use the mark on their goods or services.

A collective mark is used to indicate membership in a group or an association when only members of the group or organization can use the collective mark. A collective mark distinguishes goods and services in accordance with particular characteristics and/or qualities defined by the group or association.

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